Marketing retail manager
Leads the development of shopper experience and customer journey in retail. He/she is in charge of the shop concepts and shop in shop projects and helps to steer the various retail development projects.
Drive, from RMD (Residential Marketing Department) pov, the Retail Forward program, consisting in the redefinition of the what, how, where of multiple retail related topics
- Cross departmental steering of work streams and workshops
- Eventually building business cases
- Briefing and follow-up of agencies
- Creating buy-in in order to facilitate implementation and execution
Helps to define the ideal retail footprint and typology, and leads the development, roll-out roadmap, and optimisation of the shop concepts for the various brands and type of shops.
- Incl how we translate our brands CVP’s in the retail
- What the shopper XP should look like
Has ownership of the retail customer journey and must make sure it fits seamlessly into the Omni channel journey and retail mission statement and newly defined guiding principles
Very important role as link between the various CVP’s / brands and retail management.
Relevant experience required in Channel Marketing and/or Trade marketing. Experience in retail is a plus and experience in working with and briefing external marketing agencies is also critical.
Needs to be able to manage projects, to steer meetings and workshops, and to work independently as well as in multi-disciplinary teams. Then needs to present and sell-in his/her proposals. Should be able to define priorities between many objectives from different stakeholders.
Nature & Area of Impact:
We have monthly more than 1.000K shop visitors and, depending of the brands a share of sales between 50 and 90%. We need to offer our shop visitors a memorable shopping experience. We are also in a transition phase regarding brand innovation, retail and market evolutions, and a changing Omni-channel strategy. We need to define a clear retail vision, develop strategies and tactics in order to prepare for, and initiate those changes.
Interactions / Interpersonal Skills:
Needs to be assertive, able to understand both marketing and sales objectives and reality, conduct discussions with and present plans to important internal stakeholders, influencing skills will be important. Broad range of interactions from marketing to sales colleagues to external agencies etc.