Change communication manager

Lead the communications for a major organizational change program including the development of the communications strategy and plan aligned to business goals and objectives, and the over-arching corporate communications strategy. Create and deliver impactful interventions which engage colleagues and deliver measurable results. Advise senior managers on all aspects of communication including crisis communication and engaging key stakeholders, both internally and externally. Play an active role in the central internal communications team, supporting the development and sharing of change best practice. Where appropriate, coordinating others involved in the program communication.

Role
Overall responsibility for program, internal and external communications in line with the program objectives. Reporting to the Program Director with a dotted line to the Head of Internal Communications

  • Develop a strategic communications approach which focuses on delivering the program objectives in line with our vision, goals and priorities
  • Develop and manage the communication plan ensuring that they are aligned with both the change program plan and overall communication plan
  • Advise the program leaders and other key stakeholders on all aspects of communication
  • Identify key messages and build a message framework which is underpinned by the corporate messaging
  • Create a strategic narrative or story which combines both rationale and emotion, and takes our colleagues on the change journey
  • Researching, writing and editing stories for a range of media including Pulse+
  • Undertake audience analysis and ensure different needs are addressed and that communications is tailored appropriately
  • Work with program leaders including sponsors so they both understand their role in communication and are equipped to actively deliver, including 1:1 communication coaching
  • Ensure that any communications and engagement which have an impact on culture are delivered in alignment with the overall culture and values
  • Integrate measurement into all major communication activity and put in place a mechanism for regular reporting
  • Develop a governance structure for communications which ensures the appropriate level of involvement and approval
  • Attend regularly the Change communication forum and play an active role in developing and embedding best practice change communication
  • Develop, manage and support the delivery of the stakeholder engagement framework (or supporting/aligning if ‘owned’ by others within the program)
  • Work closely with the central Internal communications team and Head of Internal Communications to ensure alignment and understanding
  • Work in collaboration with the HR and other business and service functions in the delivery of organization change.

Your Profile:
Experience

  • Experience of leading a major change program which had significant organization impacts is essential
  • Deep understanding of change and the psychology of change
    NB some roles may also require particular expertise in people or IT change

Qualifications
Communications qualification (ideal)
Organization development, psychology or other change related qualification (beneficial)
University bachelor’s degree or above
Language: Fluent English / French. Tri-lingual (Dutch) preferred

Personal competencies

  • Team player with a collaborative approach
  • Ability to work in a fluid, fast changing, complex and potentially ambiguous environment
  • Well organized and results-oriented with an understanding of business as well as communication
  • Confidence to advise and coach senior managers
  • Resilience in a changing and sometimes challenging environment
  • Excellent written and verbal communication skills
  • Thrives on working in a fast paced environment
  • Good interpersonal skills
  • High personal and professional integrity

Start: ASAP
Location: Brussels